Your Home Selling Plan

Dean Aguilar Group agents have a goal to best service their clients with up to the minute accuracy while understanding their needs. There are a lot of things to consider when selling a home, our agents appreciate that and strive to make sure that all transactions close smoothly.


Defining Sucess

  • Outline your objectives.
  • What is your motivation to buy?
  • When is your timeline to sell?
  • Where are you moving?
  • What is most important to you?


Understanding The Market

  • Analysis of current market.
  • Marketing dynamics: macro vs micro.
  • Market forces: supply and demand.
  • The numbers: trends and metrics.
  • Timing and seasons.


Your Home: Strategic Planning

  • Outline features, upgrades and benefits.
  • Determine key differentiators based on active inventory.
  • Establish target market and buyer profile.
  • Create profile based buyer attraction strategy.

Listing Details

  • Finalize contract agreements.
  • Complete any home improvements.
  • Define launch timeline.


Marketing Preperations

  • Dean Aguilar Group creates traditional and digital marketing material.
  • Leverage social media and broker network exposure.
  • Open house strategy.

Introduce The Property

  • Launch the marketing.
  • Create perception of value.
  • Attract qualified buyers.
  • Show the property.
  • Reports, updates and communication from DAG team.
  • Adjust to market conditions (if necessary).


Negotiation Strategies

  • Receive and present written offers.
  • Strategically respond to offers.
  • Negotiate price and terms.
  • Discuss multiple offer process (if necessary).

Escrow Process

  • Execute the contracts and complete disclosures.
  • Meet deadlines and contingency periods.


  • Transition the property.
  • Final documentation completed.
  • Celebrate!

Working Together Again

  • Stay in touch!
  • Staying informed on market and home equity.
  • Referrals, testimonials and reviews.

Dean Aguilar Group's ultimate vision is to allow clients to experience properties at their own convenience, with up to the minute accuracy, while understanding and appreciating their clients real estate needs. Given the countless moving parts in an escrow transaction, clients can depend on Dean Aguilar Group to do the legwork.

Experience You Can Trust,
Solutions You Need Most